…and they want their guitars back. Fat Elvis. Annie Hall. Ziggy Stardust. The Fonz. Farrah. Rocky, Tricky Dick. Fewer decades have shown so much range and not in a good way. I contend that the 60′s didn’t start until ’63 and didn’t end until 73 or so. The real 70′s as I recall them, seem to be disco, mood rings, pet rocks and platform shoes for men. There was some great music but it was overshadowed by so much ugly stuff. It was like a 60′s hangover. I mean, we had Steely Dan, Led Zeppelin, Springsteen and Fleetwood Mac. We also had the BeeGees (the disco ones not the early ones), The Carpenters, all those horrible disco acts and Glam Rock. For Gibson, the 70′s began in 1969. Norlin (beer, concrete) bought Gibson that year and started thinking about ways they could make more money than they were already making. Their best effort? Make the guitars cheaper and sell them for more money. Geniuses. Capitalism at its best. Gibson used to be run by people of vision who simply wanted to make a great product (and a profit) and, in so doing, were creative, inventive and dedicated. With the suits from Norlin at the switch and guitars sales still booming, their approach was to make a great, great product into a mediocre one (at best) that could be produced quickly and cheaply. No wonder they sent Epiphone to Japan. I almost never get 70′s ES-335′s into my hands. I don’t take them in trade and I don’t seek them out. They are simply too inconsistent. I have one here now and I will take you through it. First of all, there are good ones. Really. I freely admit it. There is nothing wrong with the design even with some of the dumb changes they made to cut costs. The 73-74 I have here has only half a center block (up to the bridge). But it doesn’t seem to make that much difference. The resonance is pretty close to an earlier one. The pickups are still pretty good. The neck tenon has all but disappeared and the neck is not as stable. I don’t need a Bigsby-I can do vibrato (not tremolo) by pulling on then neck. I don’t like necks that do that. The volute (the reinforcement bump behind the headstock) is ugly but it doesn’t really make much difference nor does the three piece neck versus the one piece. The fiber headstock overlay is just cheap but it doesn’t change the tone or playability. They could have made all these changes and still made a pretty good guitar. What suffered was the build quality. The fit and finish is just not the same. The glue is sloppy, the neck join is sloppy-things just don’t fit together as well as they did “back in the day.” Not every 335 is poorly constructed but even if 25% of them are, that’s 25% more than there were in the 58-64 era. Out of the 350 or so that I’ve had, not one was poorly built. There is a bit of a range for sure but never poor quality-even the factory seconds. One result of bad build quality is poor sustain-the parts just don’t fit together so well and they don’t seem to vibrate as a unit like the early ones do. Another is less durability. A 70′s ES-335 is more likely to fall apart after 50 yard than a 58-68. There’s less glue where glue belongs, more glue where it doesn’t belong and less precisely measured and cut components. If a 59 is like a piece of fine furniture, a 75 is more like the bookcase you made in 8th grade shop class (you know what it looked like). There are other elements-like a decline the quality of the woods used, for example. It all adds up to a good design that has been compromised. Vintage prices reflect the difference and I can’t say that they can’t be a relatively good value. Early 70′s seem to be generally better than late 70′s (and they changed the body shape to something that looks weird in 76). Just play it first or buy with a return policy to make sure it isn’t a dog. Actually, I may be insulting dogs.