By any standard, the 335 is kind of a deal. Granted there is a pretty big range for the “Golden Era” guitars but when you put it up against the current giants of the collectors world, a 335 is downright cheap. Let’s look at the current market at the top end.
There were somewhere around 1400 Les Paul bursts built. LP guys will argue there are less because all of them can’t still be intact but that applies to any old guitar. I’ve seen bursts with issues on the market for $80,000 (repaired headstock and a few minor issues) all the way up to $1,000,000. I don’t know what the highest price ever realized for a non celebrity owned burst is but it’s a lot higher than the highest price ever paid for a non celebrity owned 335. I know of at least one LP that sold for over $400K. There are a fair number in the $250K range. Most sales at this rarefied level are private and the prices paid aren’t public knowledge. Could one have sold for a million bucks? Maybe. Seems like a lot of money for a guitar.
I’ve written extensively about the fact that rarity isn’t the main factor in guitar values. Rarity only matters when the supply is wildly outstripped by demand. And that’s true of a few guitars in the Gibson lineup. Take the original Gibson Explorer. They allegedly made somewhere between 35 and 100 of them between 58 and 63 and they hardly ever come up for sale. Again, I don’t know how high they actually go-I know of at least one that reached $350,000. There is one on the market now for $750,000. Flying Vees are in the same ballpark even though there are perhaps twice as many of them as there are Explorers. Again, I know of a Vee that sold for around $300K. I don’t really keep track of these things so there certainly could be higher sales. The shipping totals are speculative. No one seems to know exactly how many left the factory.
There are no other Gibson guitars that even approach these numbers. If you ask me (and I know you will), the 335 is every bit as good a guitar as a Les Paul, an Explorer or a Flying Vee. The circuit is pretty much the same. The pickups are the same. The design is every bit as good and playability is arguably better on a 335 than any of them. Again, my opinion. Tone is subjective but plenty of folks have called 335’s (and 345’s) “burst killers” and some of these folks are burst owners. You know who you are. So why can you buy a sunburst 58, 59 or 60 ES-335 for $20,000 (for a 60 with minor issues) to $50,000 (for a mint 59)? It has to be the demand. There were about the same number of 58-60 335’s made as there were 58-60 Les Pauls. There were around 1700 58-60 Les Paul Standards (some 58’s were gold tops). There were around 1300 335’s made during the same period. Interestingly, a lot more 58-60 335’s come on the market for sale than do Les Pauls. But here’s where it gets strange. The blondes.
There were 209 blonde 335’s built from 58-60. There are a few built later-I know of one 61, one 63 and one 64. Of the 209 dot neck blondes built, I’m sure a few didn’t survive the nearly 60 years since they left Kalamazoo. So, lets be generous and say that 20 were either refinished, broken or simply trashed in some way, leaving 189. There must be at least 100 already in the hands of collectors and probably more than that. I know a lot of the owners and a few with multiple blonde 335’s. They are very attached to them so many of these guitars are effectively off the market for the foreseeable future. So, how many are left with original or later owners or widows and families that will hit the market as “uncirculated” 335TDN’s? Well if the present slate of blonde 335’s is any indication, precious few. There was one 60 at a well known dealer in California listed at $100K. An unbound 58 in the Heartland for $86K which apparently sold recently, although I don’t know the sale price . There is a Bigsby 60 with a 345 fingerboard at $72K and a Bigsby 60 with an unusual “Custom Made” plate in a lower than normal position for $66K. The only other one I know of is a 58 that has a damaged top. As I said, not much out there.
I know that stop tail blondes approached and, although I don’t have absolute proof, reached $100K in 2008. I predict they are on their way back to that number. There simply aren’t very many left. The old rule of thumb for blondes was double the price of a sunburst. With near mint sunburst 59’s now approaching $50K, a near mint blonde 59 should be at $90K+. Call me biased, but that still seems like a much better deal than a $300,000 Vee or a $750,000 Explorer.